Digital Product Passport Use Cases: The DiPPa™ Framework in Action
How the DiPPa™ Framework turns product data into decisions, and two walkthroughs featuring Hoken Pass: premium olive oil and home appliances.
Most Digital Product Passport projects do not struggle with technology alone. They also face a methodological challenge. Companies collect product data because regulations require it, store it because auditors might check it, but do not always translate it into meaningful decisions about products, pricing or positioning. The passport risks becoming a reporting burden: costly to build, limited in return.
This challenge is at the heart of the work of Marion Rouzeaud, who spent over a decade in manufacturing and sustainability leadership and authored the book DiPPa: Rethinking the Way We Buy Things with Digital Product Passports. Drawing on insights from more than 60 experts and stakeholders across industry, academia and policy, the book laid the foundations for the DiPPa™ Framework: an independent, industry-agnostic decision-making methodology designed to connect product information with strategic direction and practical action.
The DiPPa™ Framework in Three Phases
Built around three interconnected canvases, available to download free of charge and requiring no technical background, the DiPPa™ Framework follows a structured progression: Illumination identifies what matters to customers and businesses; Measurement determines which product information and evidence are relevant; and Adaptation identifies opportunities for improvement and transformation throughout the product lifecycle.
Applicable before, during or after DPP implementation, the methodology helps organisations align stakeholders, prepare a meaningful DPP brief and make informed decisions based on their priorities.
Digital Product Passports provide product information. The DiPPa™ Framework provides the human intelligence to interpret and activate it.
Why Hoken Pass Is Building on DiPPa
We met Marion to connect strategic product priorities with practical Digital Product Passport capabilities, and the fit was immediate. While the DiPPa™ Framework provides a structured approach to defining objectives and information requirements, Hoken Pass offers the technology to support their implementation.
Our Digital Product Passport software includes guided category templates, a QR code for every passport, tiered public and private data access, qualified eIDAS timestamps on every published version, blockchain-anchored integrity (Base plan and above) and EU DPP Registry files in JSON and XML, ready to upload. Start free with 3 passports, with paid plans from €120 per year.
This collaboration is illustrated through the DiPPa™ Framework Walkthrough Series, which applies the methodology to different product categories and features DPP solution providers demonstrating relevant implementation capabilities.
Hoken Pass is featured in two published walkthroughs:
Premium Olive Oil: protecting authenticity, provenance and heritage by connecting product claims with verifiable information, helping consumers understand what makes one bottle worth €7 and another €40.
Home Appliances: connecting energy performance, maintenance and repairability information to support better purchasing decisions, longer product lifetimes and new service opportunities.
Both examples are available to download from the DiPPa™ Framework Use Cases page, alongside applications across other industries.
Try the Method Yourself
The three free canvases are available at dippa.eu/framework, offering a practical starting point for organisations preparing their own Digital Product Passport projects.
Start free with 3 passports on Hoken Pass and see how these strategic requirements can be translated into digital solutions.
Frequently asked questions
What is the DiPPa™ Framework?
An independent, industry-agnostic decision-making methodology created by Marion Rouzeaud from the work behind her book on Digital Product Passports. It connects product information with strategic direction and practical action through three canvases: Illumination, Measurement and Adaptation.
When should a company use the DiPPa™ Framework?
Before, during or after DPP implementation. It helps organisations align stakeholders, prepare a meaningful DPP brief and make informed decisions based on their priorities. The canvases are free to download and require no technical background.
Which DiPPa™ walkthroughs feature Hoken Pass?
Two: Premium Olive Oil (walkthrough 09) and Home Appliances (walkthrough 10). Both are available on the DiPPa™ Framework Use Cases page.